CENTRAL PALM BEACH CHAMBER - Preparing Your Communication & Marketing Strategy

Central Palm Beach County Chamber of Commerce & SCORE are offering: 

-Preparing Your Communication & Marketing Strategy-

Thursday, April 20th, 2017

 Learn why a business plan and a marketing strategy are critical to your business success. Are you just not sure where you are going with marketing your business?  Learn how developing a marketing plan will bring organization and focus to developing your key marketing strategies.

Topics will include:

* Basic steps to starting your business plan including why your business vision and mission are important

* What does a  marketing plan include?

* Where do I start? Will anyone buy my product? Who is my competition?

* Social Media? Website? Advertising?

* Strategies and Tactics and putting it together.

Instructor: Irene Dec , Palm Beach SCORE’s Vice Chair for Education.

In addition to mentoring clients, she develops and coordinates all SCORE workshop programs and engages instructors to conduct them. Her corporate experience includes international operations, technology, information systems, risk management, and large corporate program development and implementation in Asia and Europe as well as domestically.

Irene’s presentations include Year 2000 (Y2K) compliance, Managing International Teams, presenting to a Senate subcommittee, and to the New Jersey governor on Y2K compliance. She was quoted in ComputerWorld, NJ Business News, Investment News, Information Systems, USA Today and was interviewed by CNN on Y2K compliance.

Irene was noted as ComputerWorld’s “25 IT People to Watch” in 1988; “Premier IT Leaders” in 2000; New Jersey Business News’s “26 Intriguing Women of NJ Business”; and the Eric Jenett Excellence Award by the Project Management Institute (PMI).